Experiential Retailing: Concepts and Strategies That Sell

ISBN-13: 9781501364150 / Angielski / Miękka / 2020 / 480 str.

Professor Pauline Sullivan (Associate Professor at Tennessee;Professor Youn-Kyung Kim (Professor at The University of Ten;Professor Judith Forney (Professor at University of North Te

Opis

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Spis treści

Part 1: Chapter 1: Introduction Chapter 2: Evolution of Consumption Chapter 3: Utilitarian and Hedonic Consumption Part 2: Chapter 4: Symbolic Consumption Chapter 5: Ritual Consumption Chapter 6: Sensory Consumption Chapter 7: Consumer Efficiency Part 3: Chapter 8: Entertainment Retailing Chapter 9: Thematic Retailing Chapter 10: Lifestyle Retailing Chapter 11: Value Retailing Chapter 12: Branding Chapter 13: Brand Extension Chapter 14: Strategic Alliance Chapter 15: Global Experiential Retailing