Marketing of Handloom Fabrics in Andhra Pradesh : Problems and Prospects in Handloom Industry

ISBN-13: 9786139882373 / Angielski / Miękka / 2018 / 316 str.

Dr Venkata Ramana Jagu; Prof. Murali Krishna Budha

Opis

Handloom industry in India is an ancient cottage industry. The Handloom industry being part of the Indian culture and tradition, diffused widely in all the nook and corners of the country.This book focuses on the marketing practices of Handloom industry in Andhra Pradesh with special reference to Guntur district also includes the perceptions of Weavers, Marketers and Customers with respect to the Handloom Fabrics in andhra pradesh.

O autorze

Jagu, Dr Venkata Ramana
Dr J Venkata Ramana working as an Assistant Professor in KL Business School having 13 years of teaching experience in various institutions.Prof B Murali Krishna working as Director Samata College Visakhapatnam having more than 30 years of experience in teaching, administration and research.