Advancing Strategy Through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets

ISBN-13: 9781398604827 / Angielski / Miękka / 2022 / 256 str.

Pontus Wadstrom

Opis

Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.

Recenzje

"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark

Spis treści

• Section - ONE: A theory of everything;
• • Chapter - 01: Introduction to strategy and behaviour;
  • Chapter - 02: Strategy, change and behavioural psychology;
  • Chapter - 03: A common language;
  • Chapter - 04: Behaviour - The least common denominator;
• Section - TWO: Arbitrariness is over;
• • Chapter - 05: Old management principles are no longer good enough;
  • Chapter - 06: The organization, its development and lack of development;
  • Chapter - 07: Evidence and measurement;
• Section - THREE: Unexpected simplicity;
• • Chapter - 08: Behaviour - The foundation of everything;
  • Chapter - 09: Activators - The igniting spark;
  • Chapter - 10: Consequences - No feedback is also feedback;
• Section - FOUR: Strategy is behavioural change;
• • Chapter - 11: A behavioural view of strategy;
  • Chapter - 12: To realise strategy is to change;
  • Chapter - 13: Exploiting competitive advantages - Big, best, fast and beautiful;
• Section - FIVE: Smart as a competitive advantage;
• • Chapter - 14: From individual insight to competitive edge;
  • Chapter - 15: Smart and behavioural strategising;
  • Chapter - 16: The future of competitive advantage

O autorze

Pontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.