The Language of Advertising:

ISBN-13: 9786203923179 / Angielski / Miękka / 224 str.

Pius Akhimien

Opis

Most advertisements are characterized by an intriguing and fascinating use of language because ads depend on effective language use, among other resources to communicate products' features, benefits and other specific information needed by the audience and influence them. This book examines the language of Nigerian advertising from various pragmatics perspectives ranging from speech acts, indexicality, implicatures, presupposition to Nigerian socio-cultural elements that Nigerian advertisers employ in order to achieve their advertising goals. The book provides a clear pragmatic base for interpreting and understanding the language of advertising within the Nigerian sociocultural environment. Furthermore, the contextual speech act approach adopted in the work provides a good model for the teaching of the language of advertising in Nigerian schools.

O autorze

Akhimien, PiusDr. Pius Akhimien teaches Pragmatics, Writing and Advertising at the Lagos State University, Nigeria. He is the author of several research papers, a monograph and two biographies.