Marketing Agencies and Sale of Agricultural Produce

ISBN-13: 9783847325185 / Angielski / Miękka / 2011 / 180 str.

Pitchaimuthu Ponnusamy

Opis

Present book is an outcome of a research undertaken, relating to a current problem of agriculture, which is crucial in the study area. This book depicts a clear picture on the distress sale of agricultural produces and role of marketing agencies. The study area covers three important agricultural centers namely Thiruvarur, Koradachery and Mannargudi of Tamilnadu State, India. While selling the agricultural produces, the farmers have two types of marketing agencies viz., organized and unorganized marketing agencies. In this context, the role of regulated markets and marketing cooperatives in selling agricultural produces has been discussed. The author recommended for a better coordination of Co-Operative marketing societies and regulated markets that can avoid distress sale of agricultural produces, which benefit the farmers

O autorze

Dr.P.Pitchaimuthu (b1976) is currently Assistant Professor, Department of Cooperatives, Hawassa University. He has 11 years of experience in the fields of teaching, research, extension and training in cooperative management. He published research papers in reputed journals. His area of interest is Cooperative Marketing.