Principles of Marketing

ISBN-13: 9781292269566 / Angielski / Miękka / 2019 / 720 str.

Phil T. Kotler; Gary Armstrong; Lloyd C. Harris

Opis

Revised edition of the authors' Principles of marketing.

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.