Everything in Orange: Success Story of Easyjet

ISBN-13: 9783639037449 / Angielski / Miękka / 2008 / 68 str.

Petra Hinault-Jambor

Opis

We all like travelling, and the airplanes are often our favourites. But when we get on to the plane we do not think about the mechanism which is behind our trip. Do we know why and how can we travel cheap with these so called budget airlines? How can they do this business so well, which is normally very hard and expensive even for the biggest national airlines? This book tries to give us the answer by talking about the strategy of low-cost airlines in general and through the example of easyJet. In the last decades lots of things has changed in the centralized air transport industry with the liberalisation of the European sky. This book shows us the way low-cost companies began to operate next to the big national airlines, when finally the real competition got started. One of the most remarkable budget airline in Europe is easyJet. Everything is so catching: funny advertisements, a dynamic homepage on the internet, and not to mention the amazing success of the whole easyGroup. You just can not go by this orange world.

O autorze

Hinault-Jambor, Petra I graduated at the Budapest Business School in Hungary at the Faculty of International Management and Business Studies. I was specialized in advertising, which explains my interest for the communication of easyJet. I spent one year in London, where I got to know easyJet and easyInternet. Since then I wanted to discover the secret of this company.