ISBN-13: 9781118362549 / Angielski / Miękka / 2013 / 552 str.
ISBN-13: 9781118362549 / Angielski / Miękka / 2013 / 552 str.
Now in its 4 th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose.
Preface xvii
Acknowledgements xviii
PART 1 The nature of small business and entrepreneurship 1
CHAPTER 1 Entrepreneurship: definition and evolution 3
Defining entrepreneurship 4
Entrepreneur profile: Olivia Lum, Hyflux 9
The role of entrepreneurship in economic growth and development 11
Common features of entrepreneurship in the Asia Pacific region 16
CHAPTER 2 Opportunities and entrepreneurs 29
Individuals and opportunities 30
The discovery perspective 30
Understanding the profile of an entrepreneur 35
The risks of a career in entrepreneurship 39
Relevant performance measures 41
Entrepreneurs in a social context 43
CHAPTER 3 Creativity, innovation and entrepreneurship 51
Creativity 52
Innovation 59
Linking creativity, innovation and entrepreneurship 65
From creativity to entrepreneurship: screening opportunities 67
CHAPTER 4 Small business: definitions and characteristics 77
Defining small business 78
Characteristic features of a small business 82
The advantages and disadvantages of operating a small business 86
The economic significance of the small business sector 90
General importance 90
Entrepreneur or small business owner manager? 95
CHAPTER 5 Community contexts of small business 105
Integrating entrepreneurship and society 106
Societal and philanthropic responsibility 107
Environmental responsibility 109
Social entrepreneurship 111
The nature and extent of family business 113
Issues unique to family business 115
PART 2 Getting into business 125
CHAPTER 6 Options for going into business 127
Issues to consider before going into business 128
Starting a new business 130
Purchasing an existing business 134
Entering a franchise system 140
Comparison of options 143
Procedural steps when starting a business venture 143
1. Undertake market research 144
2. Check the statutory requirements 144
3. Access suitable core resources 145
4. Critically evaluate options: buy, start–up or franchise? 145
5. Work out financial projections 145
6. Prepare a business plan 146
CHAPTER 7 Market research and strategy formulation 151
The role of market research 152
Constraints on research 154
Developing a strategy 161
Developing a business model 170
CHAPTER 8 Preparing a business plan 177
The concept of a business plan 178
Elements of a business plan 180
Different types of plans 186
Preparing the document: the business–planning process 189
CHAPTER 9 Legal issues 219
Legal structures 220
Intellectual property 230
Other legal issues 235
CHAPTER 10 Financing business ventures 243
Sources of debt finance 244
Sources of equity finance 247
Other useful categorisations of finance sources 254
Alternative sources of finance 259
CHAPTER 11 Accessing business advice and assistance 267
The business adviser 268
Forms of support for new and small firms 280
PART 3 Managing key functions 289
CHAPTER 12 Marketing 291
The concept of marketing 292
An overview of the marketing process 293
The marketing mix 295
CHAPTER 13 Operations management 317
Operations as a management process 318
Physical site factors 319
Production processes 323
Service design 323
Evaluating, improving and securing operational activities 330
Procedural systems and quality assurance 334
Risk management 335
CHAPTER 14 Human resource issues in new and small firms 343
Concept and functions of human resource management 344
HRM as a business strategy 345
Acquisition of staff 346
Maintenance 354
Termination 358
Governmental and regulatory requirements 359
Self–employment and human resources 361
Differences in employment practices between large and small firms 362
HRM variations across the Asia Pacific region 363
CHAPTER 15 Financial information and management 369
The purpose of financial information 370
Differences between small and large firms 372
Regional variations in financial management 373
Types of financial information 374
Analysing financial data 382
Keeping records of financial information 385
PART 4 Selected topics 399
CHAPTER 16 ICT as a business tool 401
The role and importance of ICT for SMEs 403
Information systems for SMEs 405
Implementing an ICT strategy 409
Attracting visitors to a website 416
CHAPTER 17 Managing growth and transition 427
The dimensions of business growth 428
Theorising about small business growth 431
Growth predictors 434
Growth strategies and growth enablers 435
From the entrepreneur to the manager 440
Harvesting 443
CHAPTER 18 Corporate entrepreneurship 453
Dimensions of and rationale for corporate entrepreneurship 454
The new venture development process 460
The key steps in developing entrepreneurial spirit 465
Glossary 480
Index
Michael Schaper (BA, MComm, PhD) is an adjunct professor at Curtin Business School, Curtin University of Technology, Western Australia, and is also deputy chairman (responsible for small business issues) of the Australian Competition and Consumer Commission. Michael was previously dean of Murdoch Business School, head of the School of Business at Bond University, and held the foundation professorial chair in Entrepreneurship and Small Business at the University of Newcastle, Australia. He has extensive experience in the area of small business through his previous roles, which have included appointments as Small Business Commissioner for the Australian Capital Territory, and as President of the Small Enterprise Association of Australia and New Zealand.
Before his academic career, Michael worked for several years as a professional small business adviser in Australia. In addition, he ran his own business and was involved in numerous other start–up projects. He holds a PhD and a Master of Commerce degree from Curtin University of Technology, as well as a Bachelor of Arts from the University of Western Australia. Michael is the author or co–author of ten books, all in the field of business management, and numerous journal articles, newspaper columns and scholarly research papers.
Thierry Volery is a professor of Entrepreneurship and the Director of the Swiss Institute for Entrepreneurship and Small Business at the University of St Gallen, Switzerland. From September 1999 until 2002, he was a professor of Entrepreneurship at EM Lyon Business School, France. He was previously a senior lecturer in Entrepreneurship and International Business at Curtin University of Technology in Perth, Western Australia.
Thierry has been a visiting professor at the China Europe International Business School (CEIBS) in Shanghai and at the University of Western Australia Business School. He has served on several editorial boards, including the Journal of Small Business Management, the International Small Business Journal, the Journal of Enterprising Culture and the International Journal of Educational Management. He holds a doctorate in business economics and social sciences from the University of Fribourg, Switzerland. His research interests include entrepreneurs behaviours and competencies, entrepreneurship education and training, and innovation in small firms.
Paull Weber is a senior lecturer in Entrepreneurship and Small Business at Curtin University in Western Australia. He hails from a banking background and began his academic career after completing a research Masters in marketing in 2003 and then a PhD in entrepreneurship in 2007. He has taught management and marketing courses in small business management, entrepreneurship, creativity and innovation, marketing communications and marketing principles. His research activities concentrate in the areas of mature entrepreneurship, lifestyle entrepreneurship, small business success metrics, growth perceptions and motives, ethics in small business and tourism.
Paull has contributed several book chapters, journal articles and case studies in the disciplines of entrepreneurship and tourism. He is also the deputy chair of Business Foundations, a highly successful and well–respected business incubator, advisory and training organisation that has assisted many thousands of small business owners over a 20–year period.
Brian Gibson has over 30 years experience in universities, including positions as lecturer and senior lecturer at the University of Newcastle, Director of the Institute of Industrial Economics at the University of Newcastle, associate professor in Accounting at Murdoch University, and professor in Accounting at the University of New England. In addition to his current part–time roles in curriculum development and research with TOP Education, he is currently a conjoint professor in the Newcastle Business School at the University of Newcastle and Director of International Accounting at Rangsit University in Thailand. Prof. Gibson has served on several accrediting committees including the Australian Society of CPAs National Accreditation Sub Committee and has recently been appointed to the TEQSA register of experts in accounting and business. He is also a past President and a Wilford White Fellow of the International Council for Small Business (ICSB) and the immediate past President of the Small Enterprise Association of Australia and New Zealand (SEAANZ). His primary research achievements are in the area of the management (especially financial management, accounting and governance) of small enterprises (privately–held firms). Research outcomes include 28 refereed journal publications, 61 refereed conference presentations, 42 other publications (including papers in books) and presentations, and involvement in research projects with funding of $225 000. He is currently consulting editor of Small Enterprise Research (the journal of SEAANZ) and an editorial board member on several other international journals.
Now in its fourth Asia pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business has revised their market–leading text with a simple pedagogy and a clear purpose.
Starting and running your own enterprise is one of the most rewarding and challenging journeys towards developing a business career. this text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture.
Entrepreneurship and Small Business, 4th Asia pacific edition, is abundant with insightful real–world case studies and opportunities for experiential learning. it provides comprehensive information about small business management and entrepreneurship in Australia, new Zealand, china, india, singapore, Malaysia and hong Kong; providing students with a genuinely international perspective.
The text includes a bolstered section on family business start–ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team has brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.
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