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Improving a marketing strategy for products in the high-tech industry involves: -Value communicated to the buyer in the product positioning that lowers buyer costs or raises buyer performance -Competitive advantage uniquely created for buyers in ways other than selling to them at a lower price -Time-tested strategies utilized with non-traditional pricing tactics that make value obvious to the buyer Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies is dedicated to showing readers the best practices for pricing a product. Written...