Fundamentals of Marketing

ISBN-13: 9780198829256 / Angielski / Miękka / 2021 / 392 str.

Paolo (Associate Professor of Marketing and Director of the

Opis

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Recenzje

Review from previous edition Fundamentals of Marketing is a mini bible when it comes to understanding the basics of marketing - especially for students who do not come from a marketing background. Marilena Antoniadou, Manchester Metropolitan University

O autorze

Professor Paul Baines is Professor of Political Marketing and Associate Dean (Business & Civic Engagement) at the University of Leicester School of Business, UK Dr Sophie Whitehouse is a Teaching Fellow in Marketing at the University of Leicester School of Business, UK Professor Sara Rosengren is Professor of Marketing and Retailing; and Head of the Center for Retailing at the Stockholm School of Economics, Sweden Professor Paolo Antonetti is Associate Professor of Marketing and Director of the Global Executive MBA at NEOMA Business School, France