Crisis Communication in a Digital World

ISBN-13: 9781834410357 / Angielski / Twarda / 2026

Pankaj Pandeya

Opis

In the digital era, communication during crises requires speed, transparency, and strategic planning to maintain public trust and organizational credibility. The widespread use of social media has redefined how information is disseminated and perceived. Crisis Communication in a Digital World explores frameworks for managing communication during emergencies, brand controversies, and public health crises. The book discusses message framing, stakeholder engagement, and reputation management in the context of digital media dynamics. It also highlights case studies that demonstrate the role of empathy and ethics in crisis response. With its blend of theory and practical tools, it provides communication professionals with strategies for navigating crises in an interconnected world.