Impact of Television Advertisements of Junk Food on Children

ISBN-13: 9786139583751 / Angielski / Miękka / 2020 / 256 str.

P.V. Rajeswari Prasath

Opis

This book is about the impact of television advertisements of junk food on children. As we know now-a-days children are considered as an important and different consumer market and every day they are exposed to different advertisements through various social media.Television advertisements directly affects their eating habits and food consumption. Children face lot of health issues because of their food choices. So nutritious food have to be replaced instead of the new food mantra-JUNK FOOD.

O autorze

Prasath, P.V. Rajeswari
Dr.P.V.Rajeswari,M.Com;M.Phil;M.B.A;Ph.D is working as an assistant professor of commerce in Jairam Arts and Science College, Salem(TN)-8. She also completed SET and NET. She has an experience of more than 10 years. She also presented and participated ample number of research papers in both National and International seminars and conferences.