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The banking industry in India is facing unprecedented competition and due to that Internet Banking is high in demand today. The study tried to focus on Analysis and Research of perceptions, behavioural intentions and satisfaction regarding the usage of internet banking which indicates prospectiveness of internet banking of 2000 customers across major cities of Gujarat.The study focused on how there can be increase in the number of e-customers for banks and in turn maximizing the profitability for the banks.

As a business tool, internet banking is rapidly transforming the world of commerce and banking - making banks faster and more efficient and allowing them to provide more personalized services to the end user- customer. At the retail end, banks have started offering Internet Banking through a large number of branches. The facilities offered include account enquiry, money transfers, requests, mail alerts, etc. Some banks have also linked it with railway ticketing and bill payments. The facility of Corporate Internet Banking service is available to all business enterprises, accessible from...