ISBN-13: 9780415171915 / Angielski / Twarda / 1998 / 256 str.
ISBN-13: 9780415171915 / Angielski / Twarda / 1998 / 256 str.
Fifty years on from the Marshall Plan, this volume describes the influence of the US management model on Europe after 1945. It examines institutions assisting in American efforts at a national and international level and analyzes in detail the reaction to the US productivity drive in a wide range of European companies, industries and countries.