Solid Growth: Strategies of Industrial Champions in Global Markets

ISBN-13: 9789811264511 / Angielski

Olaf Ploetner; Bianca Schmitz; Johannes Habel

Opis

This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?