Public Relations and Advertising Theories: Concepts and Practices

ISBN-13: 9783631766750 / Angielski / Miękka / 2018 / 424 str.

Bayram Oguz Aydin;Emine Sahin;OEzlem Dugan

Opis

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.

Spis treści

Public relations and advertising theories - Personal influence model - Impression management theory - Game theory - Network theory - Dialog public relations theory - Corporate apologia theory - Economic choice theories - Agenda setting theory - Convergence and public relations - Rhetoric theory - Star strategies in advertising - Involvement and learning theory - Social representation theory - Theory of diffusion of innovations - Cultural value dimension theory - Information processing model - Celebrity endorsement models

O autorze

Bayram Oguz Aydin holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management. He is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University.

Emine Sahin holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include advertising attitude, cross-cultural communication, advertising appeals, advertising strategies and advertising research. She is Assistant Professor at the Department of Public Relations and Publicity, Faculty of Communication, Gaziantep University.

Özlem Dugan holds a PhD in Public Relations and Publicity from Selçuk University. Her research interests include crisis communication, public relations training, public relations authorship and health relations. She is Assistant Professor at the Department of Public Relations and Advertising, Faculty of Communication, Usak University.