Design of scale to measure service quality of b-schools of NCR

ISBN-13: 9786200114556 / Angielski

Naveen Nandal

Opis

The Education sector is in need of elevation of the level of Service Quality. Keeping in mind the end goal to accomplish the objective, there is a requirement for a model for B-School service quality applied and tested on the B-school as well as a scale to empower the researcher to measure service quality in the B-School aiming to pin-point areas of service quality short-falls and long-term improvement strategies. BSCQUAL has been designed in this study by using several test. From all the test it appears that BSCQUAL is an appropriate instrument to measure service quality in the B-School.

O autorze

Nandal, Naveen
Dr. Naveen Nandal is a visiting faculty in Bharati Vidyapeeth Institute of management and research.Her field of specialization is marketing and HR.She has published various papers on Service Quality.She is imparting lectures to graduate and postgraduate students of management.