Effects of Music Celebrity Endorsement on TV Advertisements on Youth

ISBN-13: 9783659621222 / Angielski / Miękka / 2014 / 88 str.

Mwendwa Mildred Zipporah

Opis

This book discusses the effects of music celebrities endorsement in advertisement on television on University youth. It has focused on shedding light on who celebrities are,what endorsement is and why celebrities are used in creation of the advertisements aired on television.Further this book has identified the effects that these celebrity endorsed advertisements have on youth in terms of fashion statement. Recommendations have been made on what should be done to control the kind of advertisements aired as well as the choice of celebrities who should be used to endorse advertisements

O autorze

Name; Mildred Zipporah Mwendwa Nationality; Kenyan Religion; Christian Education: First Degree; BA.Communication And Media Studies-Egerton University (Kenya)Masters; MSc.Mass Communication- Jomo Kenyatta University Of Agriculture And Technology (Kenya)Administrator; Meru University Of Science And Technology