Women entrepreneurs with reference to beauty clinics in Chennai

ISBN-13: 9783659745287 / Angielski / Miękka / 2015 / 244 str.

Muthuraman Chitra

Opis

Beauty clinic is a fast growing business in our country with a wide scope. Every women wish to beautify themselves by spending a few hours in beauty clinics to have a neat look to face the society with more confident. This book address different services offered, promotional strategies adopted, motivational factors and personal factors of women entrepreneurs in this field. The women entrepreneurs also face different types of problems in running this business. Problems like social, political, marketing, personal, legal issues are addressed. Importance of maintaining the customers, adaptability to new evolving technology in this field are included to measure the success level. The facilities to be included in the beauty clinics like good and clean environment, air condition, well trained and skilled employees for different services, provision of different services based on the demand of the customers are more vital point to be considered for success of beauty clinics. This book shows the direction and provides suggestions for successful business model for a women in beauty clinics.

O autorze

Dr.M.Chitra has completed her Doctorate, M.Phil, M.B.A, P.G.D.C.A, P.G.D.H.R.M. Her area of interest are Entrepreneurship, HRM, Marketing and OB. She has published more than 15 papers in national and international journals. She has attended and presented papers in international and national level conferences in India and abroad.