Impact of Amended APMC Act on Apple Business

ISBN-13: 9783330087378 / Angielski / Miękka / 2018 / 184 str.

Ankur Saxena; Mustfa Hussain

Opis

Study has revealed that as compare to respondents in Group 1, respondents in Group 2 were more conscious about soil and plant health and apply the nutrition accordingly. It was observed that respondents of Group 2 have done all post harvest management practices with care and faced comparatively fewer losses than respondents in Group 1. It was found that rate of rejuvenation is high in Group 2 and they had affinity towards the Royal Delicious only. However respondents in Group 1 were rejuvenating the old plants by two-three more varieties besides Royal Delicious. It was analysed that cost and return structure under traditional channels is almost same for both groups while respondents in Group 2 who follow the modern marketing channels faced comparatively lower marketing cost and entertain higher returns. It was found that marketing efficiency of Adani and Apni Mandi (Channel E) is highest respectively.

O autorze

Saxena, Ankur
Dr. Saxena has 7 years experience in teaching and research. He has specialized in Agriculture Marketing. His area of interest is Agribusiness. He has completed his Post-Doctoral Fellowship at College of Agribusiness Management, GBPUAT, Pantnagar. Presently he is working as a Business Manager in Agribusiness Incubation Centre at ICAR-IVRI, Izatnagar