Indonesian SMEs' Internationalization Process using U-Model, NT & IET

ISBN-13: 9783659132339 / Angielski / Miękka / 2012 / 136 str.

Muhammad Yushar Mustafa

Opis

This study intends to determine the specific roles of the Uppsala Model, Network Theory and the International Entrepreneurship Theory in describing, explaining and guiding the process of internationalization of Indonesian Small and Medium Enterprises (SMEs) as well as to identify which aspects of the three theories are most important to the internationalization of Indonesian SMEs. Generating the data and the findings necessitated the employment of a duly validated researcher-made questionnaire intended for the Chief Executive Officers (CEOs) of selected Indonesian SMEs complemented with an actual documentary interview with the said CEOs. Consequently, the data generated therein were interpreted using descriptive statistics and in-depth qualitative method of analysis. Initial results from the floated questionnaires revealed that conventional Indonesian manufacturing SMEs still prefer the Uppsala Model as export entry mode for internationalization while SMEs engaged in information technology and franchising jointly engage the Network Theory and International Entrepreneurship Theory as entry modes for internationalization.

O autorze

Indonesian, Bachelor's Degree in Economics, Master of Science, Teaching Interests: Marketing Management; Operations and Technology Management; and Entrepreneurship Development.Research Interests: Marketing Management in SMEs, Six Sigma within SMEs and the Internationalization Process of Small and Medium-Sized Enterprises in ASEAN Region.