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Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?

This text is a first in the field to recognize that fine fragrance cannot be treated as any other product.

With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing...

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this...

Organized thematically, this text by noted educator and author Nachama Skolnik Moskowitz provides students with the opportunity to study a selection of essential rabbinic texts.

The Hebrew of all texts is included with wonderful translations to encourage full student participation. The methodology stresses a cooperative chevruta learning style.

A Bridge to Our Tradition looks at the Pirkei Avot text with three questions in mind:

1. What are the character traits that help define who we are as individuals?

2. What are the ways...

Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. 

Firstly, this book aims to better understand how and why projects succeed in entering the market while others...