ISBN-13: 9783639108545 / Angielski / Miękka / 2009 / 268 str.
ISBN-13: 9783639108545 / Angielski / Miękka / 2009 / 268 str.
Technological advances in the telecommunicationssector have made it possible to conduct commerce andpayments via mobile handsets enabling a newmarketplace based on network technology to emerge.This new marketplace could expand the input andoutput markets for firms and benefit consumers in theform of time and place independent services.Mobile payment services can be considered a primaryelement in facilitating the functioning and growth ofthe overall market. In the European Union, theindustry actors are expected to lead the way inestablishing the new mobile commerce marketplace,where actors such as mobile operators and financialinstitutions, but also some new independent entrantfirms have been interested in capturing the transaction centre role in the emerging marketplace.The book focuses on understanding the main factorsand forces that shape the emergence and scope of themobile payment system/service market and the nature(/business logic) of the innovation process from theperspective of a broader organisational field level.Mainly this is done in the light of how the keyindustry actors have tried to create the market upuntil approximately autumn 2005.