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This book participates in the modern recovery of the memory of the long-forgotten relationship between Scotland and the Caribbean. Drawing on theoretical paradigms of world literature and transnationalism, it argues that Caribbean slavery profoundly shaped Scotland's economic, social and cultural development, and draws out the implications for current debates on Scotland's national narratives of identity. Eighteenth- to nineteenth-century Scottish writers are re-examined in this new light. Morris explores the ways that discourses of "improvement" in both Scotland and the Caribbean are...

The concept of entrepreneurial intensity captures how entrepreneurship fluctuates by degree and frequency, and how it applies to personal well-being, organizational performance, and the quality of societal life. Morris develops his ideas by challenging the 13 leading myths about entrepreneurship while integrating many diverse perspectives on them. Readers will find in the EI concept a new way of examining and understanding the entrepreneurial process and strategies for fostering entrepreneuriship. Rigorously grounded in research, this book is an important resource for the academic...

In the relations between colonial European traders and the Indians of the southern backcountry, trade was a powerful manipulative tool used by both sides in their attempts to control each other. This anthropological and sociological study examines how European traders sought out native women as cultural instructors, translators, and sexual companions. The network of native women, fur traders, and colonial diplomats functioned as an invisible social, political, and economic web throughout the backcountry. Although this web was an integral part of the colonial struggle for the region, it is...

An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with...