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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due...

This handbook aims to showcase the latest research on medicine in China as it has developed over 3,000 years. It will identify themes concerned with both history and culture and the significance of Chinese medicine in the modern world, and invite established experts together with some of the most exciting and innovative younger researchers to respond. China will be understood as an 'open empire', receptive to all the in-coming influences of religion, materia medica and dietetica, and techniques that have shaped its healing traditions; and also exerting influence through the land, maritime,...

This book provides a general introduction to the biological and evolutionary bases of religion and is suitable for introductory level courses in the anthropology and psychology of religion and comparative religion.

Why did human ancestors everywhere adopt religious beliefs and customs? The presence and persistence of many religious features across the globe and time suggests that it is natural for humans to believe in the supernatural. In this new text, the authors explore both the biological and cultural dimensions of religion and the evolutionary origins of religious features.

When neurobiologist Elizabeth M. Adler was diagnosed with non-Hodgkin lymphoma almost twenty years ago, she learned everything she could about the disease, both to cope with the emotional stress of her diagnosis and to make the best possible decisions for her treatment. In Living with Lymphoma, she combines her scientific expertise and personal knowledge with a desire to help other people who have lymphoma manage this complex and often baffling disease.

With the availability of more effective treatment regimens, many people with lymphoma are living longer; in fact, there are...