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DON'T READ THIS BOOK unless you want to boost sales, awareness and credibility for your business right away. By communicating the right messages about your products and services to targeted media-members and customers at the right time and place (public relations or "PR"), you can reach your goals fast and cost-effectively. And now, you can take advantage of "the power of the press" on your own without spending a fortune This book gives you the inside secrets and a simple, step-by-step guide to build buzz and get noticed by the media. In a matter of hours, you'll learn the PR skills...