International Public Relations: Practices and Approaches

ISBN-13: 9783631760918 / Angielski / Twarda / 2018 / 278 str.

Mehmet Umut Tuncer

Opis

In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.

Spis treści

Public relations - International public relations - History of public relations - Social responsibility - Crisis communication - Reputation - Sponsorship - Interaction processes - Intercultural communication - Lobbyism - International politics - Ethics - Product placement - Tourism - Human resources management

O autorze

M. Umut Tuncer received his PhD from the Public Relations and Publicity Department at Akdeniz University in Turkey. He currently works at the Department of Public Relations and Advertising at Adnan Menderes University in Turkey.