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At the end of the twentieth century the discovery of 'slow', affective touch nerves in humans known as C Tactile (CT) afferents, which are entirely separate from the faster pathways for touching objects, had huge social implications. The Swedish neuroscientists responsible formulated an “affective touch hypothesis” or “social touch hypothesis” to consider their purpose. Part I offers a history of the science of social touch, from related discoveries in mammals by physiologists in the 1930s, to the recent rediscoveries of the CT nerves in humans. Part II considers how these findings...

At the end of the twentieth century the discovery of 'slow', affective touch nerves in humans known as C Tactile (CT) afferents, which are entirely separate from the faster pathways for touching objects, had huge social implications. The Swedish neuroscientists responsible formulated an “affective touch hypothesis” or “social touch hypothesis” to consider their purpose. Part I offers a history of the science of social touch, from related discoveries in mammals by physiologists in the 1930s, to the recent rediscoveries of the CT nerves in humans. Part II considers how these findings...

With an emphasis on everyday life, this text offers a lively and perceptive account of the key theories and ideas in the field of consumption and consumer culture. This revised and expanded edition adds chapters on youth culture, retail psychology, gender, the globalization of food, and digital consumption and platform capitalism.