Eco-Friendly and Fair: Fast Fashion and Consumer Behaviour

ISBN-13: 9781783538201 / Angielski / Twarda / 2018 / 224 str.

Mark Heuer; Carolin Becker-Leifhold

Opis

This book provides a comprehensive overview of new insights into consumer behavior mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past.