Wyniki wyszukiwania:
wyszukanych pozycji: 7
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Global Marketing and Advertising: Understanding Cultural Paradoxes
ISBN: 9781529732504 / Angielski / Miękka / 2021 / 528 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
313,46 |
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Human and Mediated Communication Around the World: A Comprehensive Review and Analysis
ISBN: 9783319012483 / Angielski / Twarda / 2013 / 425 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents...
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world...
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cena:
602,40 |
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 9781544318165 / Angielski / Miękka / 2019 / 472 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates cul...
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cena:
313,46 |
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
ISBN: 9780761926689 / Angielski / Twarda / 2003 / 360 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Click the reviews tab at the left to see reviews of this book
For additional materials, please contact the author directly: www.mariekedemooij.com"Marieke de Mooij shows that American theories of consumer behavior do not necessarily apply abroad. Her national consumption data are an unobtrusive measure of national cultures. She has made marketing students discover culture, and her work should make cross-cultural psychologists discover the consumer as an informant." --Geert Hofstede, "Institute for Research on Intercultural Cooperation, the Netherlands" Consumers worldwide are not the... Click the reviews tab at the left to see reviews of this book
For additional materials, please contact the author directly: www.mariekedemooij.com"M... |
cena:
940,36 |
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Consumer Behavior and Culture
ISBN: 9781544318158 / Angielski / Twarda / 2019 / 472 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
866,90 |
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Human and Mediated Communication Around the World: A Comprehensive Review and Analysis
ISBN: 9783319375694 / Angielski / Miękka / 2016 / 425 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book offers a comprehensive review and analysis of human communication and mediated communication around the world. It explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication.
This book offers a comprehensive review and analysis of human communication and mediated communication around the world. It explains the influence of ...
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cena:
602,40 |
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Global Marketing and Advertising
ISBN: 9781529732498 / Angielski / Twarda / 2021 / 528 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
808,12 |
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