Analysis of the Linguistic & Extra Linguistic of Advertising Discourse : A case of the 2010 FIFA World Cup SABC 1 MTN and Coca Cola adverts

ISBN-13: 9783846527764 / Angielski / Miękka / 2011 / 92 str.

Magret Jongore; Josephat Mutangadura

Opis

This study sort to analyze the linguistic and the extra-linguistic features of the advertising discourse .The major research method opted for was the qualitative survey where the questioner used in soliciting information. The Critical Discourse Analysis was the dominant theoretical framework adopted. This approach emphasizes the analysis of power relations in discourse community. The C.D.A. managed to bring to the fore the components of inter-textuality, mood element, ideological aspect inherent in advertising discourse. Data gathered from the research was analyzed using to a larger extent narratives.The approach qualitative, holistic in approach favours the capturing of the exact words rather turning the findings to wholly statistically form which does not reveal the feelings and some of the unique findings inherent in explanations. The other findings were analysed using tables, graphical illustrations presented in the form of graphs, pie charts, and ven diagrams. The statistical element cannot wholly be ignored for they bring out the exact statistical figures obtained in terms of the sample used.

O autorze

Magret obtained a Diploma in Education in 1994 and a B.A. in English. She holds a Masters Degree in Educational Management, 2009 and the current M.A. English for specific purposes. She worked as a part time lecturer with the Women University in Africa 2006-2009. Josephat is a Lecturer in Language in the Media and Advertising at the UZ.