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From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive...

This book aims to introduce graduate students to the many applications of numerical computation, explaining in detail both how and why the included methods work in practice. The text addresses numerical analysis as a middle ground between practice and theory, addressing both the abstract mathematical analysis and applied computation and programming models instrumental to the field. While the text uses pseudocode, Matlab and Julia codes are available online for students to use, and to demonstrate implementation techniques. The textbook also emphasizes multivariate problems...

A classic of its type the closest comparison is the legendary Weibust s Deep Sea Sailors, and I would hazard to suggest that this book may come to hold a similarly important place in the scholarship of maritime ethnography. Joseph Flatman, author of Ships and Shipbuilding in Medieval Manuscripts

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB's work over the...

"Likely to become the standard version of this historic clash between a president and Congress." --Kirkus Reviews (starred review)

"Impeached is a fascinating account of the attempt to remove Andrew Johnson from the presidency. Vigorously written, it is by all means the best account of this troubled episode in our history." --David Herbert Donald, author of...