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An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with...

This book participates in the modern recovery of the memory of the long-forgotten relationship between Scotland and the Caribbean. Drawing on theoretical paradigms of world literature and transnationalism, it argues that Caribbean slavery profoundly shaped Scotland's economic, social and cultural development, and draws out the implications for current debates on Scotland's national narratives of identity. Eighteenth- to nineteenth-century Scottish writers are re-examined in this new light. Morris explores the ways that discourses of "improvement" in both Scotland and the Caribbean are...

Written by a leading expert, this is the ideal guide to the only book Wittgenstein published during his lifetime, the Tractatus Logico-Philosophicus. Michael Morris makes sense of Wittgenstein s brief but often cryptic text, highlighting its key themes. He introduces and analyzes:

• Wittgenstein s life and the background to the Tractatus
• the ideas and text of the Tractatus
• the continuing importance of Wittgenstein's work to philosophy today,

Wittgenstein is the most important twentieth-century philosopher in the English...

The concept of entrepreneurial intensity captures how entrepreneurship fluctuates by degree and frequency, and how it applies to personal well-being, organizational performance, and the quality of societal life. Morris develops his ideas by challenging the 13 leading myths about entrepreneurship while integrating many diverse perspectives on them. Readers will find in the EI concept a new way of examining and understanding the entrepreneurial process and strategies for fostering entrepreneuriship. Rigorously grounded in research, this book is an important resource for the academic...