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Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer behavior-which depends on an ideal market in which consumers are boundlessly rational-is called into question. While behavioral economists have for some time confirmed and characterized these inconsistencies, the logical next step is to examine the...

This is one of those books that can change your life. Radical, thought-provoking, and indeed mind-boggling, it leads to a completely new way of looking at what it means to be human - a spiritual being in a universe that itself is not just physical, but psychic and spiritual as well. These three previously untranslated lectures are a masterly introduction to what Rudolf Steiner means by "anthroposophy." They explain why Steiner describes this path-which means literally "the wisdom of the human being"- as one that "unites what is spiritual in the human being with what is spiritual in the...