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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This...

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing...

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This...

The Poky Little Puppy stars in his first Step into Reading book

This Step 1 Step into Reading title has been adapted from the original Little Golden Book story The Poky Little Puppy for children just learning to read. Freshly illustrated in the style of the original book, this simple, sweet story about a familiar puppy and his roly-poly, tumble-bumble adventures will inspire confidence in the newest readers.

Step 1 Readers feature big type and easy words for children who know the alphabet and are eager to begin reading. Rhyme and rhythmic text paired with picture...

In the U.S., 40% of homeless youth identify as lesbian, gay, bisexual, transgender or queer(LGBTQ). Kicked Out brings together the voices of current and former homeless LGBTQ youth and tells the forgotten stories of some of our nation's most vulnerable citizens. Diverse contributors share stories of survival and abuse with poignant accounts of the sanctuary of community and the power of creating chosen families. Kicked Out highlights the nuanced perspectives of national organizations such as The National Gay & Lesbian Task Force and The National Alliance Against Homelessness and regional...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are -household names, - to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications....