The Only Book You Will Ever Need on Branding: to start, run and grow your business

ISBN-13: 9781472136077 / Angielski / Miękka / 2016 / 160 str.

Liisa Puolakka

Opis

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?

In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.

Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you