Internationalization, Innovation and Sustainability of MNCs in Latin America

ISBN-13: 9781137024121 / Angielski / Twarda / 2013 / 204 str.

Leonardo Liberman

Opis

Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.

Spis treści

Introduction 1. Maintaining a Global Competitive Advantage: Sustainable Tourism in a World Heritage Site in Peru; James Patrick Johnson and Ronald Rivas 2. Foreign Direct Investment in the Water Sector in Latin America; Frederico Araujo Turolla 3. Absorptive Capacity in Franchising System: Empirical and Comparative Dimensions from Brazil; Rogerio Stival Morgado and Afonso Fleury 4. Brazilian Franchising Networks: Degree of Internationalization and Current Status; Livia Lopes Barakat, Sherban Leonardo Cretoiu and Mayara Ximenes Dalbem 5. Private Equity Investments in Emerging Markets, National Governance and Geographic Distance: The Case of Latin America, 1996-2009; Santiago Mingo, Francisco Morales and Marc Junkunc 6. The Internationalization of Brazilian Fast-Food Chains: A Marketing Failure?; Gilberto Figueira da Silva, Angela da Rocha and Henrique Pacheco 7. Challenges in Strategy and Management of Multinational R&D Centers in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector; Osmar Mitsuo Saito, Roberto Carlos Bernardes and Marcos Amatucci 8. Internationalization of Asian MNCs in Brazil: Factors and Motivations; Mario Henrique Ogasavara and Gilmar Masiero

O autorze

James Patrick Johnson, Rollins College, USA Ronald Rivas, Canisius College, USA Frederico Araujo Turolla, ESPM/PMGI, Brazil Rogerio Stival Morgado, Universidade de São Paulo, Brazil Afonso Fleury, Universidade de São Paulo, Brazil Livia Lopes Barakat, Fundação Dom Cabral, Brazil Sherban Leonardo Cretoiu, Fundação Dom Cabral, Brazil Mayara Ximenes Dalbem, Fundação Dom Cabral, Brazil Santiago Mingo, Universidad Adolfo Ibanez, Chile Francisco Morales, Universidad Adolfo Ibanez, Chile Marc Junkunc, University of Miami, USA Gilberto Figueira da Silva, Pontifical Catholic University of Rio de Janeiro, Brazil Angela da Rocha, Pontifical Catholic University of Rio de Janeiro, Brazil Henrique Pacheco, Pontifical Catholic University of Rio de Janeiro, Brazil Osmar Mitsuo Saito, Centro Universitário da FEI, Brazil Roberto Carlos Bernardes, Centro Universitário da FEI, Brazil Marcos Amatucci, Escola Superior de Propaganda e Marketing, Brazil Mario Henrique Ogasavara, University of Fortaleza, Brazil Gilmar Masiero, University of Sao Paulo, Brazil