Entrepreneurship, Innovation, and Technology

ISBN-13: 9781032376684 / Angielski / Twarda / 2023 / 150 str.

Oswaldo Lorenzo;Peter Kawalek;Leigh Wharton

Opis

The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.

Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.

The combination of entrepreneurship, innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.

Spis treści

Acknowledgements

Chapter 1: Stages of the Entrepreneurial Lifecycle

1.1 Introduction

1.2 Business Opportunities

1.3 Ideation and Testing: Ideas, Products, and Customers

1.4 Business Model Generation

1.5 Resource Acquisition

1.6 Management and Execution

Case Study Nº1 The McDonald's Story: The Founder

Case Study Nº2 Data-Driven Innovation: The Case of Luko

1.7 Essential and Additional Resources

 

Chapter 2: Business Model Innovation Processes

2.1 Introduction

2.2 Business Models

2.3 The Technological Basis of Disruption

2.4  Disruptive Innovation

2.5 Business Model Innovation

2.6 Application of Information Technology into the Innovation of Business Models

Case Study Nº3 Disruptive Innovation of the Automotive Industry

Case Study Nº4 Tesla’s High-End Disruption Model

2.7 Essential and Additional Resources

 

Chapter 3: Methods and Tools for Innovation

3.1 Introduction

3.2 Methods of Innovation

3.3 Theories of Innovation

3.4 Tools for Innovation

Case Study Nº 5 Disruptive Innovation in the Education Sector

Case Study Nº 6 Insurtech Community Hub (ICH) and Bdeo

3.5  Essential and Additional Resources

 

Chapter 4: Entrepreneurial Skills

4.1 Introduction

4.2  Adaptability

4.3 Find and Manage People

4.4 Managing Cash Effectively

4.5 Focus on Customers

4.6 Selling

4.7 Humility

4.8 Creating and Managing Alliances

4.9 Creativity and Innovation

4.10 Optimism and Inspiration

Case Study Nº 7: Imogen Heap – Will There Be a Blockchain Revolution?

Case Study Nº 8: New Methods for Digital Skills Education in Developing Countries

4.11 Essential and Additional Resources

 

Chapter 5: Entrepreneurship and Innovation Management, an Integrative Approach

5.1 Introduction

5.2 Managing the Entrepreneurial Journey

5.3 Business Model Innovation

5.4 Innovation Methods and Tools

5.5 Becoming a Successful Entrepreneur

5.6 Final Reflection

Case Study Nº 9: The Entrepreneurial Journey of Airbnb

Case Study Nº 10: Deki – A Charity, Evolving Over Time

5.7 Essential and Additional Resources

 

Index

O autorze

Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management, and Journal of Business Ethics.

Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems.

Leigh Wharton is an entrepreneur, consultant, and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh’s DBA from Manchester Business School is in Investment Readiness of early stage businesses.