Ch 1 ChapterIntroduction Creating Worlds: How Identities Are Lost and FoundCh 2 Rise, Fall and Reinvention: The Architect's Shifting IdentityCh 3 Design for Sensory Reality: From Visuality to Existential ExperienceCh 4 Slippery When Wet: The Corporate Language of ArchitectureCh 5 A Hybrid Practice Model: Expert DifferentiationCh 6 The Man in the Concrete Mask: The Metamorphosis of Charles-Édouard JeanneretCh 7 Worldcraft: Building Worlds One Project at a TimeCh 8 Observations on Drawing: The Art of ArchitectureCh 9 The Personal is Universal: On Aldo Rossi's AutobiographyCh 10 Working with Architects: From Process to IdentityCh 11 Exhibiting Architecture: Between the Profession and the PublicCh 12 Test Bed: Communication Through Product DesignCh 13 The Social Media Monster: Dangers and Thrills Only Partially GlimpsedCh 14 China's Global Introspection: Managing Critical ThinkingCh 15 New Architecture of the South Pacific: How the Maori Worldview is Changing New Zealand's Built EnvironmentCh 16 Figure Heads: Leadership and Succession in Architectural PracticeCh 17 'They've Lost It' - A Balancing Act: MVRDV and the Language of MarketingCh 18 The Image of Architects: From the Explicit to the InexplicitCh 19 Holding On to Our Principles: Why Manifestoes MatterCh 20 The Public Role of the Architect: Architecture is the Medium - What is the Message?Ch 21 Counterpoint - The Selfie of an Architect
Laura Iloniemi hasworked with architects for over twenty years, advising them on how to lead and support their promotional efforts. Her clients are largely London based, but she has also worked with practices in Europe and the US. Her approach is curatorial, informed by her education in architectural theory and museology. She has collaborated on a number of exhibitions, books and symposia including the V&A's 'Sustaining Identity' series. She has worked with celebrated practices, such as Cecil Balmond's Advanced Geometry Unit at Arup, Sauerbruch Hutton and Donald Insall Associates. She has spoken internationally and contributed to a number of magazines on the topic of architectural communications and PR.