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Environmental Analysis for Strategic Marketing Planning is a comprehensive guide to understanding and analyzing the business environment from a strategic marketing perspective. The book explores how macro, industry, competitor, customer, and internal factors influence marketing decisions and contribute to building sustainable competitive advantage. It presents the most important analytical tools - such as the STEEPLE framework, Porter's Five Forces, benchmarking, the 6W model of customer analysis, the McKinsey 7S model, and SWOT analysis - each accompanied by theoretical foundations,...

The aim of our book is to provide an insight into the changes in the field of qualitative marketing research, i.e., the continuous growing significance of online methods. In the book, we first present the drivers of change, i.e., the technological trends that have the greatest impact on this process. We also present in detail novel online qualitative research methods that are a response to the technological challenges, as well as tools that are a great help in planning, conducting and analyzing the results of this type of research.

From its earliest beginnings and through much of its history, the philosophical enterprise has rooted its intellectual procedures in common sense. Ordinary discourse is what the pre-Socratic thinkers did at the dawn of speculation. The same approach was characteristic of the medieval mystics, Pascal in the seventeenth century, and Gaston Bachelard in the twentieth century. However with the ascendency of the physical sciences, mathematics, and depth psychology as influences in contemporary thought, philosophical language and forms of expression became increasingly distant from ordinary...

Earthworms are widely used to assess the bioavailability and deleterious effects of metals in contaminated soils. This book discusses the methods that have been used to determine the ligand-binding speciation and the extent of the toxicologically-important bio-reactive metal and metalloid fractions in the cells of earthworms as receptor organisms.