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• Helps readers to understand and appreciate the power of managing logistics for profit and competitive advantage
  
• Educates readers about the nature of individual logistics activities and how they can be woven together
  
• Contains a global focus throughout, with examples drawn from various parts of the world
  
• Has been thoroughly...

The airline industry is one of the most fascinating in the world, with roots going back to the earliest years of the 20th century. Not long after the Wright brothers flew successfully for the first time in 1903, interest in aviation for military and commercial purposes began. In the late teens, the United States government began offering potentially lucrative airmail contracts to start-up air carriers and, despite some rough patches along the way, by the 1930s, the industry was beginning to look like the companies we see today; The industry, both in the United States and abroad, continued...