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As Tatiana Dobrova stands with the smoking group outside the university in Moscow on this snowy January 25 of 1990, she's shocked when the popular and charismatic Oleg Isaev invites her to his party. It marks the beginning of their turbulent love story.

Studious and shy, Tatiana is dazzled by Oleg's talents and drive. The breakdown of the Soviet Union and economic turmoil presents ambitious Oleg with exciting opportunities. He becomes part of a new industry: advertising. His success in business and wealth grow rapidly, and Tatiana must adapt to the new lifestyle.

But Tatiana wonders if...