Adoption of Mobile Commerce

ISBN-13: 9783847340744 / Angielski / Miękka / 2012 / 172 str.

Morteza Tabassi;Mehdi Mohammadi Poorangi;Kamarulzaman Bin Ab Aziz

Opis

Mobile commerce in Malaysia is still at an initiative stage, although there have been few essays to investigate the challenges and its opportunities. This book tries to explore mobile commerce usage in Malaysia from the technology acceptance model perspective and to determine the factors that affect this technology among Malaysian users. A review of literature has been accomplished mostly in the mobile commerce sphere. Then, from the adoption theory and TAM perspective, the strength and weakness of this adoption among researchers, developers and end-users who are the targeted group of this research are estimated.

O autorze

Morteza Tabassi was born in Tehran, Iran on June1984. He is an Iranian researcher and MBA graduated from Multimedia University, Malaysia.His research interests include Information system, data management, e-commerce, mobile commerce, network, database, data warehousing, data mining and security management