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Before the modern concept of the state took shape, what were the methods that enabled monarchies to survive for so long as stable systems of government? Perhaps the simplest method was that of force, as found in medieval Europe. Those with large armies were victorious in war and held onto their land, while the weak saw their land and peoples snatched away. But there was a kingdom that ruled by the pen rather than the sword. This was the Choson dynasty, which reigned over the Korean peninsula for over 500 years through a system of civil governance where policy was decided through discussion...

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them.

Expanding on the work published...