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From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.

How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other...

This systematic historical and sociological study of the phenomenon of football hooliganism examines the history of crowd disorderliness at association football matches in Britain and assesses both popular and academic explanations of the problem. The authors' study starts in the 1880s, when professional football first emerged in its modern form, charting the pre and inter-war periods and revealing that England's World Cup triumph formed a watershed. The changing social composition of football crowds and the changing class structure of British society is discussed and the genesis of modern...

Whether it's a compressor on an offshore platform, a turbocharger in a truck or automobile, or a turbine in a jet airplane, rotating machinery is the driving force behind almost anything that produces or uses energy. Counted on daily to perform any number of vital societal tasks, turbomachinery uses high rotational speeds to produce amazing amounts of power efficiently. The key to increasing its longevity, efficiency, and reliability lies in the examination of rotor vibration and bearing dynamics, a field called...

This book traces international developments in the hooligan phenomenon since the Heysel tragedy of 1985. The authors make special reference to the troubled European championships in West Germany in 1988 and look critically at political responses to the problem. The authors used 'participant observation' in their research on British fans at the World Cup in Spain, and at matches in Rotterdam and Copenhagen, and capture the authentic voice of football hooliganism in their interviews.

In this analysis of patterns of football violence the authors suggest some short-term proposals for...