PART I. THE FRAMEWORK: TOWARDS A DISINTERMEDIATED POLITICS?
Chapter 2. The mediated public opinion: When everything happens through others
2.1. The idea of the public sphere. A rereading of Habermas
2.2. The normative conception of public opinion
Chapter 3. The culture of politics on the Network
3.1. A change in perspective
3.2. The richness of the networks.
Chapter 4. The political potential of social networks
4.1. The disintermediation of the agents
4.2. The disintermediation of the messages
4.3. The disintermediation of political spaces
Chapter 5. The dreams of technological reason generate monsters
5.1. Homogeneity and homophily
5.2. Polarization
5.3. Incivility
5.4. Flaming
PART II. DISINTERMEDIATION IN SOCIAL NETWORKS
Chapter 6. The disintermediation of the agents, the case of #UnidosPodemos
6.1. In Memoriam Los Indignados
6.2. The concept of the connective party
6.3. A party that operates on the Internet
Chapter 7. The disintermediation of the message: the case of #BlackLivesMatter
7.1. Genesis of a networked movement
7.2. The symbolic appropriation of #BLM
7.3. Technological aperture
7.4. From Ideology to identity and from identity to individuality
Chapter 8. The disintermediation of the space: the case of #BringBackOurGirls
8.1. The kidnapping of the Chibok Girls takes over the Internet
8.2. Leaping the barriers of space with “slacktivism”
8.3. Virality and influencers as drivers of visibility
Chapter 9. How does politics work? The Big Data view
9.1. The negative effects of disintermediation: #Trump2016
9.2. Nodes that win elections: #UnidosPodemos
Chapter 10. Conclusions
José Manuel Robles-Morales is a lecturer at the Sociology III Department at Complutense University, Spain. His research focuses on digital political participation, digital political theory, and technological differences (digital divide). His publications have appeared in journals such as Information Communication and Society, The European Journal of Communication Research, Revista Internacional de Sociología and Revista Española de Investigaciones Sociológicas.
Ana María Córdoba-Hernández is Research and Faculty Head at the Faculty of Communication at the University of La Sabana, Colombia. Her research focuses on media, specifically in the context of international communication, digital political participation, the transformation of the network society and the analysis of socio-political phenomena across social networks.
This book explores the changes in political communication in light of the development of a public opinion mediated by web 2.0 technologies. One of the most important changes in political communication is related to the process of disintermediation, i.e. the process by which digital technologies allow citizens to compete in the public space with those agents who, traditionally, co-opted public opinion. However, while disintermediation has undeniably generated a number of advances, having linked citizens to the public debate, the authors highlight some aspects where disintermediation is moving away from a rational and inclusive public space. They argue that these aspects, related to the immediacy, polarization and incivility of the communication, obscure the possibilities for democratization of digital political communication.
José Manuel Robles-Morales is a lecturer at the Sociology III Department at Complutense University, Spain. His research focuses on digital political participation, digital political theory, and technological differences (digital divide). His publications have appeared in journals such as Information Communication and Society, The European Journal of Communication Research, Revista Internacional de Sociología and Revista Española de Investigaciones Sociológicas.
Ana María Córdoba-Hernández is Research and Faculty Head at the Faculty of Communication at the University of La Sabana, Colombia. Her research focuses on media, specifically in the context of international communication, digital political participation, the transformation of the network society and the analysis of socio-political phenomena across social networks.