E-Business Managerial Aspects, Solutions and Case Studies

ISBN-13: 9781609604639 / Angielski / Twarda / 2010 / 364 str.

Maria Manuela Cruz-Cunha; Joo Varajo

Opis

Electronic business plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business Managerial Aspects, Solutions and Case Studies explores the relevance and impact of enterprise competitiveness, its role in the support of new organizational models, and its drivers and barriers to e-business development, as well as the presentation of state-of-the-art enabling technologies. This book provides researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions in the e-business discipline.

Spis treści

Business Agility and Process Agility Collaborative Business Interfacing for SMEs Collaborative Networks Conservation of Information and E-Business Success and Challenges E-Procurement Knowledge Activities for Enhancing Organizational Preparedness Search Engine Marketing in Small and Medium Companies SMEs and E-Business Sourcing Electronic Platforms Strategic E-Business