wyszukanych pozycji: 32
The Seven Intentions of Mourning: A Guided Pathway to Healing and Hope
ISBN: 9781943901104 / Angielski / Miękka / 2019 / 164 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
94,55 zł |
Patterns of Business Organization (Rle: Organizations)
ISBN: 9780415824743 / Angielski / Twarda / 2013 / 316 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches - classical, human relations, behavioural science, systems and contingency theories - he shows that none of them offers a simple progression from error to truth, but that all of them combine to contribute to a broader view of the field. The final chapter summarizes the author's viewpoint, applying the different approaches to a particular case study.
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own cri...
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cena:
757,90 zł |
Then Something Wondrous Happened: Unlikely encounters and unexpected graces in search of a friendship with God
ISBN: 9780578467665 / Angielski / Miękka / 2019 / 148 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
57,72 zł |
Business Organization (Rle: Organizations)
ISBN: 9780415824736 / Angielski / Twarda / 2013 / 196 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a comparative summary in tabular form, an illustrative systems study and a decision schedule. This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has... |
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cena:
574,96 zł |
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
ISBN: 9781138986411 / Angielski / Miękka / 2019 / 146 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational. While the first part of this book concentrates on assailing critiques of... This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have co... |
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cena:
219,48 zł |
Inquiry and Decision (Routledge Revivals)
ISBN: 9781138813731 / Angielski / Twarda / 2014 / 200 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry - namely description, explanation, evaluation and prediction - and shows the role they play in prescriptive decision-making.
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodolog...
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cena:
784,04 zł |
Pyramid Gravity Force: How the Earth's Pyramids Work
ISBN: 9781432792343 / Angielski / Miękka / 2012 / 118 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
75,59 zł |
Competitive Marketing: A Strategic Approach
ISBN: 9781138792876 / Angielski / Twarda / 2014 / 762 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b...
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cena:
1463,53 zł |
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
ISBN: 9780195071085 / Angielski / Twarda / 1992 / 400 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but...
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to eval...
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cena:
588,14 zł |
Inquiry and Decision (Routledge Revivals)
ISBN: 9781138813779 / Angielski / Miękka / 2016 / 200 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry - namely description, explanation, evaluation and prediction - and shows the role they play in prescriptive decision-making.
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodolog...
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cena:
198,57 zł |
Consumer Behavior: Perspectives, Findings and Explanations
ISBN: 9781137003768 / Angielski / Miękka / 2012 / 536 str. Termin realizacji zamówienia: ok. 22 dni roboczych. A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critic...
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cena:
224,70 zł |
Interpretation in Social Life, Social Science, and Marketing
ISBN: 9781138992573 / Angielski / Miękka / 2016 / 228 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
250,83 zł |
Patterns of Business Organization (Rle: Organizations)
ISBN: 9781138978003 / Angielski / Miękka / 2016 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches - classical, human relations, behavioural science, systems and contingency theories - he shows that none of them offers a simple progression from error to truth, but that all of them combine to contribute to a broader view of the field. The final chapter summarizes the author's viewpoint, applying the different approaches to a particular case... This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own ... |
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cena:
229,93 zł |
Competitive Marketing (Rle Marketing): A Strategic Approach
ISBN: 9781138971387 / Angielski / Miękka / 2015 / 766 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basi... |
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cena:
229,93 zł |
Business Organization (Rle: Organizations)
ISBN: 9781138965225 / Angielski / Miękka / 2016 / 200 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a comparative summary in tabular form, an illustrative systems study and a decision schedule. This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has... |
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cena:
229,93 zł |
Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story
ISBN: 9781735599908 / Angielski / Miękka / 2020 / 202 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
71,04 zł |
Pyramids and the Great Floods: Pyramids are flood control devices used to lower collateral damage
ISBN: 9798361882045 / Angielski / Miękka / 2022 / 176 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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cena:
104,05 zł |
Persuasion in Advertising
ISBN: 9780415322249 / Angielski / Miękka / 2003 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook...Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ... |
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cena:
261,29 zł |
Persuasion in Advertising
ISBN: 9780415322232 / Angielski / Twarda / 2003 / 220 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing...
Effective advertising is, almost always, persuasive advertising. And while not all advertising seeks to persuade, in a competitive situation those who...
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cena:
966,98 zł |
Performing Specimens: Contemporary Performance and Biomedical Display
ISBN: 9781350228153 / Angielski / Miękka / 2021 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
167,21 zł |