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This is the first textbook designed for students, practitioners and scholars of the performing arts who are curious about the power of the cognitive sciences to throw light on the processes of performance. It equips readers with a clear understanding of how research in cognitive neuroscience has illuminated and expanded traditional approaches to thinking about such topics as the performer, the spectator, space and time, and the text. Each chapter considers four layers of performance: conventional forms of theatre, performance art, everyday life, and applied arts, offering an expansive...

This is the first textbook designed for students, practitioners and scholars of the performing arts who are curious about the power of the cognitive sciences to throw light on the processes of performance. It equips readers with a clear understanding of how research in cognitive neuroscience has illuminated and expanded traditional approaches to thinking about such topics as the performer, the spectator, space and time, and the text. Each chapter considers four layers of performance: conventional forms of theatre, performance art, everyday life, and applied arts, offering an expansive...

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty.

Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past...

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O'Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.

While the first part of this book concentrates on assailing critiques of...