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Successful companies often assume that if sales are good, then their branding must be effective. They often pay little attention to what actually sustains their brand and reputation,...

• A Companion to the Near Eastern, Greek, and Roman epic traditions
• Considers the interrelation between these different traditions
• Provides a balanced overview of longstanding ideas and newer perspectives in the study of epic
• Shows how scholarship over the last forty years has transformed the ways that we...

• A Companion to the Near Eastern, Greek, and Roman epic traditions
• Considers the interrelation between these different traditions
• Provides a balanced overview of longstanding ideas and newer perspectives in the study of epic
• Shows how scholarship over the last forty years has transformed the ways that we...

The major purpose of this book is to illustrate and explain the fundamental similarities and correspondences between humankind's oldest and newest thought-technologies: oral tradition and the Internet. Despite superficial differences, both technologies are radically alike in depending not on static products but rather on continuous processes, not on "What?" but on "How do I get there?" In contrast to the fixed spatial organization of the page and book, the technologies of oral tradition and the Internetmime the way we thinkby processing along pathways within a network. In both media it's...

Until now, the emphasis in studies of oral traditional works has been placed on addressing the correspondences among traditions--shared structures of...

Research is beginning to unearth the astounding wealth of oral traditions that have served as a vital cultural activity and verbal art for peoples throughout the world, from antiquity to the present. In this thirteenth volume of the MLA series Options for Teaching, forty-two scholar-teachers bring these discoveries and rediscoveries from the scholarly forum to the classroom.

The essays in this exciting field touch on more than a hundred traditions and draw from the methodologies of literary studies, folklore, anthropology, and linguistics. They are filled with vivid specifics. Among...

In recent decades, the evidence for an oral epic tradition in ancient Greece has grown enormously along with our ever-increasing awareness of worldwide oral traditions. John Foley here examines the artistic implications that oral tradition holds for the understanding of the Iliad and Odyssey in order to establish a context for their original performance and modern-day reception.

In Homer's Traditional Art, Foley addresses three crucially interlocking areas that lead us to a fuller appreciation of the Homeric poems. He first explores the reality of Homer as...