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Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad...

When this book was first published the study of sport had been largely neglected by sociologists. The contributions to this volume bring the sports field, the leisure centre and everyday leisure activities to a more central position within the sociological enterprise. Whether amateur or professional, sport contributes to wider relations of power, privilege and domination and this debate represents an important phase in the sociology of sport and leisure.

This edited collection contains six refreshing critical assessments of the leisure-sport relationship from societies that have staged the Olympic and Paralympic Games and contains valuable information for those who live in societies that aspire to host the Games. The collection begins and ends with discussions of the Olympic Games as a platform for protest. The first and last chapters consider the changing political relationships from 1968 in Mexico City, when one of the most politically-charged gestures ever made by athletes took place, and the campaigns surrounding the ethical...

Since the turn of the twenty first century, there has been a trend for urban "mega events" to be awarded to cities and nations in the East and Global South. Such events have been viewed as economic stimulant as well as opportunities to promote national identity, gain greater international recognition and exercise a form of 'soft power.' However, there has also been on-going controversy about the value, impact and legacy of global mega events in these cities and nations.

This book provides a critical examination of the ambition for spectacle that has emerged across the East and...

The football World Cup is unquestionably the biggest sporting event in the world. This fascinating collection of papers examines the background to the 2002 World Cup Finals, held in Korea and Japan, and explores the event's profound social, cultural, political and economic significance.

The book offers important insight into topics such as:

* the development of professional football in Korea and Japan
* the political and diplomatic significance of the first co-hosted World Cup
* FIFA and the 'back stage' dealing behind the World Cup
* football as a global culture...

The football World Cup is unquestionably the biggest sporting event in the world. This fascinating collection of papers examines the background to the 2002 World Cup Finals, held in Korea and Japan, and explores the event's profound social, cultural, political and economic significance.

The book offers important insight into topics such as:

* the development of professional football in Korea and Japan
* the political and diplomatic significance of the first co-hosted World Cup
* FIFA and the 'back stage' dealing behind the World Cup
* football as a global culture...